Case study
Esportswear by YLDR and FUSH˚
Who are YLDR?
YLDR are a clothing company on a mission to become the world’s number-one esportswear brand. They’re pushing up by providing highly-customised clothing made in a socially-responsible and eco-friendly way.
There are over 20 clubs that are wearing their kits (the Swedish national esports
team is their client). They also provide uniforms for the crew of esports events.
Esportswear by YLDR and FUSH˚
See how we helped a Swedish esportswear brand YLDR get closer to reaching the top in their niche.
Who are YLDR?
YLDR are a clothing company on a mission to become the world’s number-one esportswear brand. They’re pushing up by providing highly-customised clothing made in a socially-responsible and eco-friendly way.
There are over 20 clubs that are wearing their kits (the Swedish national esports
team is their client). They also provide uniforms for the crew of esports events.
When did YLDR and FUSH˚ meet?
The founder and CEO, Robin Backstrom knows FUSH˚ from his previous business venture. This is what he had to say about that cooperation.
“We did various merchandise items for the sports and music industry (promo wear mostly). That was almost ten years ago and we really appreciated working with FUSH˚ since we experienced flexibility and the ease of cooperation that we haven’t experienced with our other manufacturers.”
What were YLDR’s expectations from FUSH˚?
We’ll quote Robin once more: “When trying to find a long-term partner for manufacturing that could ensure high-quality garments, FUSH˚ was a natural pick for more reasons. Since all of our designs require sublimation printing as a way of ensuring the artwork stays in the fabric the longest, we knew that we can rely on FUSH’s resources and experience in the field. Keeping manufacturing in Europe was important for us as well. ”
When did YLDR and FUSH˚ meet?
The founder and CEO, Robin Backstrom knows FUSH˚ from his previous business venture. This is what he had to say about that cooperation.
“We did various merchandise items for the sports and music industry (promo wear mostly). That was almost ten years ago and we really appreciated working with FUSH˚ since we experienced flexibility and the ease of cooperation that we haven’t experienced with our other manufacturers.”
What were YLDR’s expectations from FUSH˚?
We’ll quote Robin once more: “When trying to find a long-term partner for manufacturing that could ensure high-quality garments, FUSH˚ was a natural pick for more reasons. Since all of our designs require sublimation printing as a way of ensuring the artwork stays in the fabric the longest, we knew that we can rely on FUSH’s resources and experience in the field. Keeping manufacturing in Europe was important for us as well. ”
Workflow with YLDR
As far as designing the clothes goes, sometimes we get a chance to offer a complete design solution in addition to producing the garments. What we get as instructions are the crests of the clubs and the colour preference, and the rest is up to our designers’ imagination.
Other times, we’ll get the full design solution from YLDR and just have to adapt it for printing. The rest is the textile business as usual. Also, YLDR insists to have their garments made from recycled polyester.
Workflow with YLDR
As far as designing the clothes goes, sometimes we get a chance to offer a complete design solution in addition to producing the garments. What we get as instructions are the crests of the clubs and the colour preference, and the rest is up to our designers’ imagination.
Other times, we’ll get the full design solution from YLDR and just have to adapt it for printing. The rest is the textile business as usual. Also, YLDR insists to have their garments made from recycled polyester.
YLDR’s benefit from working with FUSH˚
We’ll quote Robin yet again to paint the picture the clearest:
“I think expect the high quality of manufacturing and order processing I’d say what stands out is actually the corporate culture of FUSH˚. It’s important for us to partner up with a company that has the same values as us, both when it comes to business aspects but also how to handle its employees. In these cases, I would say FUSH˚ is even an inspiration for us.”
In addition to all that, when a European brand such as YLDR sources from the continent, his company’s overall CSR rating can only improve. That’s what you get when
sourcing from European clothing factories.
For us, working with YLDR gave us an opportunity to showcase our designers’ capabilities, and allowed for more recycled polyester fabrics to be made. It got another sport added to our portfolio. And we’re happy to provide technical support on their way to becoming a number one esportswear brand. Take a look at their social media accounts:
YLDR’s benefit from working with FUSH˚
We’ll quote Robin yet again to paint the picture the clearest:
“I think expect the high quality of manufacturing and order processing I’d say what stands out is actually the corporate culture of FUSH˚. It’s important for us to partner up with a company that has the same values as us, both when it comes to business aspects but also how to handle its employees. In these cases, I would say FUSH˚ is even an inspiration for us.”
In addition to all that, when a European brand such as YLDR sources from the continent, his company’s overall CSR rating can only improve. That’s what you get when
sourcing from European clothing factories.
For us, working with YLDR gave us an opportunity to showcase our designers’ capabilities, and allowed for more recycled polyester fabrics to be made. It got another sport added to our portfolio. And we’re happy to provide technical support on their way to becoming a number one esportswear brand. Take a look at their social media accounts: