This is true because more often than not sourcing from European clothing factories ensures both sustainable and ethical sourcing.
Sustainable Sourcing with European Garment Factories
Sourcing from European clothing factories when selling in Europe is an automatic CSR rating booster. This is because sustainability and transparency are growing trends in the EU market.
With this trend in mind, made-in-Europe should be the only sourcing solutions for:
- Every sustainable clothing brand either based in Europe
- Clothing brand with a substantial share of their market on the continent
If you‘re selling clothes there, that’s where you should have them made.
It’s simple. The closer you get your clothes made to your target market, the smaller your carbon footprint becomes. You transport your goods in vans and trucks rather than in airplanes and cargo ships. That alone should be enough reason for you to find clothing manufacturers in Europe.
But that’s not all. When you source clothing from European clothing factories, you increase your chances of delivering on your other CSR policies. And there are many reasons for that.
Not sourcing from the continent of your target market will raise eyebrows without a doubt. And the person with that raised eyebrow starts wandering if your CSR policies are just a bunch of corporate bluewashing PR.
This is not to say that sustainable clothing manufacturers from Europe are the only ones that treat their workforce fairly. There are certificates that can prove that an apparel factory operates ethically, wherever it‘s from.
Having said that, you can entrust your entire brand’s production to a certified farshoring garment producer. And you can be happy knowing just that.
However, what you do not know is whether or not that company’s workforce is actually the one making your clothes.
The Fear of Hidden Subcontractors
One example of morally suspicious sourcing is the common occurrence of subcontractors in the garment manufacturing process.
When sourcing from a far-away country, a clothing company often faces this scenario: it receives its goods made by subcontractors, unbeknownst to it. This means that the goods were made in conditions that the buyer had absolutely no control over.
This goes in hand with the fact that demand is fluctuating. Therefore, oftentimes a garment factory would take on an order that its own workforce can‘t handle entirely. Enter the grey area of business.
With that in mind, you can’t really know whether or not that partner handles 100% of your order. Even if your initial sourcing partner has all the certificates and fantastic CSR policies. And being that far away, you‘ve no real chance of controlling the production process.
You Can’t Change What You Can’t Control
With lack of control can come a torrent of other problems which, having the ever-growing awareness among your existing and potential customers can hurt your image badly.
Add to this the effect of the #payup campaigns are having on your existing and potential customers. With #payup in full swing, people are becoming increasingly educated about the wrongdoings in our industry and the way it operates “under the hood”. And should they connect your brand with the gray side of the textile industry, you should brace yourself for some costly damage control PR.
The 1 Reason Why This Is So Important: Guilt Culture
As depicted by the anthropologist Ruth Benedict, there are 2 predominant models of building moral code in societies – the shame and guilt culture.
In shame cultures, what others expect of us defines our morality. What discourages us from behaving unethically is the fear of shame. The fear of disapproval, disgrace, humiliation as a result of others finding out what we‘ve done. It‘s completely external.
In guilt cultures, ethical behaviour depends on how individuals understand how they ought to behave (doing what is right because it is right). In such a culture, people freely choose to behave according to their internalised moral principles.
Western societies are predominantly shaped by guilt culture. In other words, these societies would frown upon any unethical behaviour. And as a result, they wouldn‘t lean toward being connected with one in any capacity.
Such is buying clothes from brands that have morally suspicious sourcing methods. And if you really want to tap into the subconscious of a western European, this is something to consider.
Especially with the above-mentioned growing awareness of our industry’s ways and the growing “wokeness” of the general public.
Europeans’ Strong Tendencies to Buy Locally
This is true wherever you go in Europe. In fact, it’s a growing trend. Every country, every city, every neighborhood will have its own specific little product they’re proud of. And Europeans love it. They want locally-made things more and more.
And if that‘s not possible, they‘ll go for the next best thing. Now stop and think about your product, let’s say a t-shirt.
Is the next best thing a t-shirt made in a potential sweatshop 8000 km away? Or is it a t-shirt made in a factory that‘s 2 hours of flight away or closer? Correct, it’s the latter. This makes European clothing factories more and more popular.
When There’s Nothing to Hide, There’s Room for a Great Story
With a sustainably and ethically sourced product, you get a chance to give depth to your clothing line. You are suddenly in a place where there’s more to your clothes than great design and quality materials.
Now you can connect it to happy people that made it in a way that was kind to mother Earth. And this is often the case with European clothing factories.
Then add the upcycling incentives to your overall brand culture, and voilà- your entire clothing line becomes something people would stand behind. And would gladly pay more money to own it.
How Can FUSH Help Me Tell My Great Story?
Aiming to become one of the best clothing manufacturers in Europe when it comes to transparency, we can do the following:
- We can tell your story by letting you follow the production process of your product from design to delivery. Our doors are always open to all our clients, both existing and potential ones.
- We can provide your interns with proper industry experience. We’ve built apartments at our factory grounds in Oraoivca, South-Eastern Serbia for the very purpose of having a revolving door of young textile professionals interested in learning the trade.
- We brought the textile industry back in a rural region that was slowly losing population due to lacking working opportunities.
- We have a happy and experienced workforce operating the modern machinery that makes your brand stand out both aesthetically and ethically.
- Most of our deliveries we ourselves using CNG-powered vehicles and therefore reducing your carbon footprint.
- We strongly suggest dye sublimation printing as the colouring technique of synthetic materials in an effort to at least consume less water, when we’re already using materials that can’t decompose easily.
- Our Oraovica factory is located in a rural area, 16 km from the first sewage system. However, it has its own wastewater treatment plant and returns completely clean water back into nature.
- We have a vast portfolio of products and fabrics. Enough for both European sports clothing brands and organic clothing brands to find sanctuary in FUSH.
Below is the contact form we would like you to fill out. The more info about your potential order you give us, the better information we can give back.