FUSH | European Clothing Manufacturer

In 2005, we started our journey in the basement of an apartment building and all we could do at the time were the simplest cut make trim operations (CMT). Our entire workforce was 5 people, including the owner.

Over the next 12 years, our client base grew in volume and demand, which inspired our first expansion. With it, we started relying more on ourselves and stopped outsourcing some of the operations. Our workforce increased tenfold. That was in 2018.

As soon as next year, we were able to expand again, this time to a former textile factory in south-eastern Serbia. That’s when we became fully independent so that our current clients can rely on us to cover the entirety of the clothing manufacturing process. And the FUSH family grew more, we’re 160-strong and counting.

Our Vision:

We aim to:

Continue investing in new technologies that will expand our range of products & services and increase the efficiency of our production.

Work towards becoming a zero-waste company and continually reduce our CO2 emission by expanding our fleet with CNG-powered vehicles and switching to dyeing materials with the CO2 technology and other sustainable alternatives to the traditional fabric dyeing methods. To that effect, in the spring/summer of 2021, we’ll start using solar power in our factory in Oraovica, south-eastern Serbia.

Continue expanding in areas with the lowest employment rates in the country while regularly paying living wages to our growing workforce.

Direct a significant portion of the company revenue due to expanded production capabilities to start attaining important certificates such as SMETA GOTS.

Establish our B2C child company PUSH as a global competitor in the world of premium activewear and sportswear.

Our Values:

Doing the right thing: We are treating the people and the Planet kindly. And we intend to do the right thing as we expand. In fact, we intend to increase all our workers’ salaries.

Keeping it personal: Ever since the first order, we treat all our clients as if they’re our one and only client. We pride ourselves on being 100% transparent. That’s why all our clients are free to visit our facilities at any time, both announced and unannounced. That will not change even in the face of rapid expansion. It did change during the pandemic but that’s a classic case of force majeure. Still, under controlled circumstances as far as safety measures against the virus are concerned, visits are still possible.

Quality is King: We believe that with the right quality comes the right client, which further strengthens all our other values. Participating in the race to the bottom that has destroyed our industry would only compromise everything we stand for. Therefore focusing on high-quality garments at a slightly higher price is our only way forward.