FUSH˚ as a private-label clothing manufacturer
That means that all you have to do is choose a style you’d like us to manufacture for you.
One of the things that make us different from most private-label clothing manufacturers is that we don’t manufacture anything ahead of time, so there are no ready-made products.
We avoid stocking up on private-label clothes as a part of our sustainability strategy, where we try to reduce our deadstock as much as we can.
Read more about our sustainability practices in this infographic (pdf).
Since we have to start from scratch, you’d have to account for a delay of up to four weeks that takes us to manufacture the styles you’ve chosen. However, that’s still significantly faster than waiting for a fully-done collection to arrive from China or south-eastern Asia.
If you’d like us to start making your private-label collection, you’d have to commit to a minimum of 500 pieces per design or colour. This is still a very low minimum order quantity (MOQ) when you look at the industry average, which is 1000-2500 pieces.
Also, unless you have a registered company with valid VAT and EORI numbers, we won’t be able to cooperate. Learn more about working with us – visit the
what we do page.
We strongly believe that European brands should source as much as possible from
European apparel manufacturers. We also believe that non-European brands should work with private-label manufacturers from Europe for the products they sell on the old continent.
Also, we manufacture fabrics, which means we’re ready for sudden reorders because we don’t depend on a fabric supplier.
And not only that. The end-users are getting more and more socially and environmentally aware as time goes by. They are more likely to believe that a worker from Europe works in a socially and ecologically responsible environment. That’s why clothes with the Made in Europe label can sell a lot better.
Do take this information with a grain of salt because the Clean Clothes Campaign has discovered many sweatshops in Europe too.
FUSH˚ social responsibility
Luckily, the reality of our operations as a private-label garment manufacturer is that of an ethically-run business. Here’s how:
- Our lowest hourly wage is 20% higher than mandated Serbia’s national minimum wage
- All of our workers have legal contracts (feels stupid for having to write this, it should go without saying)
- Overtime is within legal bounds and we pay it at a premium rate
- Working conditions are safe, sanitary and optimized for industry requirements
We make sure that a profit margin for both the company and the client doesn’t negatively affect the well-being of our workforce.
But don’t take our word for it, visit us and see for yourself! You’ll find out that both our products and the production conditions are of a consistently high standard. Before you visit us in person, take a virtual tour of our factory in south-eastern Serbia.
Since we still don’t have a virtual tour of our Belgrade factory, below is a video that shows a sneak peek into its daily routine.
Not just a private-label clothing manufacturer
We provide more than just private-label apparel. To further deepen the relationship with our clients, we offer customized services. They range from design suggestions to technical suggestions and the development of completely new pattern designs.
Ideally, that’s what every clothing brand should expect from its supply chain.
Once you start having a greater need to customize your clothing brand, you can depend on us as custom clothing manufacturers to make your clothes according to your instructions.
Find out more about our approach to customizing the following products:
We can also manufacture on-demand clothing (otherwise known as a made-to-order service).
Since customization is all about choice, let’s see what options you have with FUSH˚ when it comes to printing and delivery.
- Dye sublimation
- Heat transfer
- Screen printing
- DTF printing
Our printing department uses 100% water-based inks – the industry standard for printing solutions so your carbon footprint is minimised.
FUSH˚ is the first textile company in Europe that has tested the
Epson SureColor SC-F9400H.
Because of that, fluorescent colours are available as a dye sublimation printing option.
Naturally, we can print brand labels if you choose not to provide them.
Most orders that arrive at your doorstep will do so with the help of our delivery vans.
In rare cases that it doesn’t happen, we send small shipments by FedEx/DHL.
Our fleet consists of vans with CNG engines. This fact is great for your sustainability narrative. That’s because compressed natural gas (CNG) is, among its fellow fossil fuels, one with the lowest Nitrogen oxide emission.
To top it off, it’s got the lowest particulate matter and CO2 emissions. Especially from a well-to-wheel perspective.
The fact that we’ve created numerous sporting goods over the years, we are a go-to clothing supplier if you intend to sell anything from everyday clothes to sportswear and don’t want to bother with the technical side of it.
Our portfolio offers more than enough solutions for you to sift through. Should you strive for premium service, our design and technical teams can make a completely custom product for you.
A fashion private label can be two things:
1. When a fashion brand buys ready-made clothing from a manufacturer and labels and embellishes it additionally
2. When a retailer that sells various brands decides to sell its own line of clothing
The first example is the one most people think of when they hear fashion private label. A private label manufacturer should offer labelling and other embellishing services (printing, embroidery, adding branded trimmings, etc) in addition to cutting, making and sewing the clothes.
Retailers of all sorts have their own private-label clothing. Liberty sells various luxury brands but has its own collections, even supermarket chains have their own clothing lines – Sainsbury’s has the Tu collection and Lidl has Esmara.
Retailers that sell other brands can decide to offer their own collection to customers. The moment they do, they’ve created a private label brand.