The folly of the traditional manufacturing model
This is how most of the textile industry still functions but it’s especially relevant for fast fashion. A fast fashion brand, in order to make a profit from extremely cheap clothes, demands an extremely low manufacturing price from its supply chain. In return, the supply chain representative demands a very high order quantity that will enable him/her to pay the extremely low wage to their workers.
Because of huge orders, oftentimes seasonal workers will be employed, which can be detrimental to product quality. And that’s the least extreme downside to seasonal work in the textile industry.
This manufacturing model usually creates a lot of dead stock, destined for landfills or incineration. Not to mention that this approach is one of the key reasons that most garment workers live in poverty. So what’s the alternative?
Manufacture on demand clothing – the more sustainable model
Even though this model is by no measure a guarantee that garment workers will be better off immediately, it’s a move in the right direction. And not only on the ethical front. The business front comes with benefits too. Here’s why.
On the other hand, manufacturers don’t have to hire seasonal workers and save on materials because the arranged price allows for better-paid workers and higher quality fabrics.
It’s only natural when a manufacturing model entails a great deal of customization, that it will come at a higher price for everyone. The end-user, clothing brand, factory owner (trickier pieces demand the more skilled workforce that costs more). However, it takes less time, energy, workforce, and fabrics to be carried out.
Also, it takes a lot of hoping out of the equation for everyone included simply because there’s not as much warehousing involved therefore less chance of dead stock.
Can FUSH˚ manufacture on demand clothing?
Yes, absolutely. In fact, our workflow is designed to fit this manufacturing method. Some of it is down to the type of clients we worked with over the years – marathons and various sporting events and teams that all required a great level of customization for their clothing, especially the t-shirts and oftentimes small batches.
And when we branched out to other types of clothes – custom hoodies and other casual wear and streetwear, it was easy to stick to this model and adapt to the emerging trend that is on-demand clothing.
So here’s what we’re accustomed to when it comes to on demand clothing manufacture:
- Short deadlines for samples (10-21 days)
- Working off from tech packs
- Customizing fabrics (especially the fabrics for activewear )
- Custom grading
- Factory visits (allows our clients to make a lot of useful footage for their marketing campaigns)
There’s also a virtual tour we invite you go to and see how our clothing factory in south-eastern Serbia looks and works.
There are five conditions to our potential cooperation, though:
- Our MOQ is 500 pieces per design or colour
- If you want us to embroider or print a logo or any design, you must send a vector file with precise positioning on the garment
- You’d have to have a registered company with valid VAT and EORI numbers
- Sampling is mandatory and we charge it 100% in advance and each sample costs €100
- We don’t reimburse sampling from the bulk order price
Learn more about working with us, visit the what we do page.
Find out more about working with us under the made-to-order model, fill out the form below and we’ll get back to you ASAP.