In addition to participating in great causes by donating money, a clothing manufacturer like FUSH can do so by donating our services. And so far this year, we’ve done it twice. Once for an awesome organisation Potpiši Prodiši (“Signatures for Better Air” would be the closest translation) and once for Belgrade Marathon and their efforts to help people with disabilities have better access to sporting facilities. The campaign of 34th instalment of this race is called “Bez Barijera” (Without Barriers).
“Potpiši Prodiši” – cleaner air campaign
In the wake of our country’s heating plants’ recent over-reliance on coal with the absolute worst quality – raw lignite, this initiative has focused its efforts on three fronts: – Banning all sales of raw lignite coal to households – Stomping the black and grey market of fuels like coal and firewood by making it fully transparent – Increasing the general public awareness of the environmental issues we all face. Their cause is close to us not only because it’s common sense to support something that benefits every living being. It is also because we as a company are getting closer to using only solar power in the near future.
Belgrade marathon “Bez Barijera” – improving active life of people with disabilities
On this campaign, we joined forces with the organizations of this year’s Belgrade marathon but also with Serbia’s two biggest football clubs – Partizan and Red Star. The two clubs are instrumental in this campaign. That’s because the clubs will auction the jerseys that their footballers wore on the derby game held on 7th April 2021. All funds will go toward improving the sporting infrastructure for people with disabilities.
Our tiny contribution here was the t-shirts referees and club captains wore before the game. The t-shirts had the “Bez Barijera” logo on them. In fact, the entire derby game was fully connected with the campaign, both visually and through the media. Taking part in such an initiative should be a no-brainer for any company and we are glad we could contribute, even if it was only by donating a couple of t-shirts.